Door Knocking Real Estate Leads: Still Worth It in 2025?

These days, it seems like every agent is chasing leads on social media or paying for ads—and for good reason. But if you’re hearing buzz about “door knocking,” you might be wondering: Does it actually work in 2025?

The answer: yes—when done the right way. In fact, it can still be one of the most powerful, cost-effective ways to connect with homeowners and build your reputation in a local area.

At Hao Feng Group, led by Associate Division Director Tan Hao Feng, we blend time-tested outreach like door knocking and flyers with modern digital strategies. Here’s why this approach still works—and how to make it work for you.

1. Real Conversations Build Real Trust

Meeting someone face-to-face creates rapport instantly—something you simply can’t achieve online. When you introduce yourself in person, your sincerity, confidence, and professionalism shine through.

As Tan Hao Feng says:

“When you regularly knock in the same block, people recognise your name and face. When it's time to sell, you’re the first person they think of.”

That kind of trust doesn’t grow overnight—but it grows faster when you're showing up.

2. Hyperlocal Farming at Its Best

Door knocking isn’t random—it’s targeted.

If you’ve just closed a deal in a particular HDB block or condo cluster, you immediately have a conversation opener:

• “Hi, I’m the agent who sold #05-123 in your block last week.”

• “It went quickly—multiple offers, above valuation.”

This kind of local insight positions you as an expert. To see how this fits into a broader strategy, check out our post on how to find leads as a real estate agent.

3. Cost-Effective and Scalable

Door knocking costs you time—not money. Compared to running ads or subscription services, it’s a smart way to generate leads without breaking the bank.

Especially for agents early in their career, this method makes sense. No budget? No problem—just a consistent schedule, well-designed flyers, and genuine conversations.

If you're interested in how we support agents right from the start—including RES guidance—visit our RES course and Career pages.

4. Use Flyers to Reinforce Your Message

Flyers aren't dead. When done right, they reinforce doorstep conversations.

Good flyers include:

• Recent sales data and testimonials

• A clear call-to-action, like “Contact me for a free valuation”

• Quality design that looks professional

After a chat, residents keep the flyer as a reminder. It’s about brand-building, not just selling.

5. Follow-Up is the Game Changer

Door knocking isn’t a one-and-done tactic.

Now that you’ve met and given a flyer, follow up:

• Send a quick WhatsApp message complimenting their home—or sharing recent news

• Add them to a monthly newsletter with local transaction updates

• Mention new listings or projects, perhaps referencing your blog updates

These touchpoints build your name recognition—people remember familiarity.

6. Smart Agents Blend Traditional & Digital

The most successful property agents don’t choose between old-school vs. digital—they use both.

Here’s a simple routine:

• Knock three days a week in your farm area

• Share flyers on those days

• Follow up via WhatsApp or SMS

• Reinforce with hotspot Instagram Stories or property posts

• Blog or share on social media about recent deals or market trends

This multi-platform touch strategy sets you apart—and we coach all of this in our programs at Hao Feng Group.

Success Story: How One Agent Generated Real Estate Leads Through Door Knocking

One agent who joined us last year focused on a five-block HDB cluster in Tampines. No ads. No fancy CRM.

She knocked for two months, introduced herself, offered updates, and left a flyer with sales data. She followed up by WhatsApp and shared some blog content:

• In month two, she secured her first rental

• By month four, she closed her first resale

• By month six, she was getting warm referrals consistently

That story embodies the blend of traditional outreach and digital nurture we teach.

Final Word: Is Door Knocking Still Worth It?

Absolutely. Door knocking real estate leads still work in 2025—especially when you:

• Add value with data and expertise

• Remain consistent in farm areas

• Follow up smartly

• Reinforce with digital content

At Hao Feng Group, we teach agents this hybrid strategy from Day One—live training, scripts, and follow-ups included. If you're ready to build that local momentum, we’re here to guide you.

Want to Learn More?

Get started with:

• Our RES Course to build knowledge

• Joining our Career Page to see available roles

• Reading more blogs on lead generation, strategies, and real estate systems on our Blog