How to find leads as a Real Estate Agent in Singapore

(Real-World Tips from Hao Feng Property)

In Singapore’s fast-moving real estate scene, finding new leads isn’t just about putting in hours — it’s about using the right approach. Whether you're just starting out or looking to grow your pipeline, one question always comes up:

“How can I consistently attract quality property leads in Singapore?”

At Hao Feng Property, we believe in smart, sustainable lead generation — not relying on outdated cold calls or random prospecting. Our team focuses on building trust, creating visibility, and leveraging the platforms that actually bring results.

Here’s a practical guide based on what we’ve seen work time and again — right here in the Singapore market. Lets answer for the big question "How to find leads as a Real Estate Agent in Singapore"

1. Referrals: Still the Most Valuable Source

Referrals are one of the most consistent and effective ways to get high-converting leads. When someone recommends you, you’ve already crossed the trust barrier. Agents who deliver real value tend to grow through word-of-mouth — and it scales faster than you'd expect.

What You Can Do:

• Use a CRM to stay in touch with past clients

• Send personalised thank-you cards or festive messages

• Organise small client appreciation gatherings

“When you focus on service, referrals follow. Every happy client could lead to your next 3–5 deals.”

2. Property Portals: Put Your Listings Where Buyers Are Looking

Portals like PropertyGuru, 99.co, and SRX draw serious buyers and renters every day. But it’s not just about being listed — it’s about standing out. Strong listings with clear visuals and thoughtful copy tend to convert better and faster.

Tips That Work:

• Use professional photos (avoid blurry mobile shots)

• Write simple, keyword-rich descriptions

• Repost or refresh listings to stay visible in searches

“Think of your listing as a shopfront — clean visuals and clear information make people stop and explore.”

3. Social Media: Build Trust, Not Just Attention

Your social media presence is more than just a place to post listings — it's where potential clients get to know you. Platforms like Instagram, Facebook, and even TikTok have become powerful tools for building relationships and staying top-of-mind.

What to Share:

• Short video tours or home walkthroughs

• Tips for buyers and sellers

• Testimonials or behind-the-scenes moments

“Real estate is personal. People follow people, not just properties. Show up consistently and authentically.”

4. Google Ads & SEO: Get Found by Clients Searching Online

More Singaporeans are turning to Google before making property decisions. With the right SEO or ad strategy, you can capture intent-driven leads — the ones actively researching and ready to act.

Start Here:

• Target niche searches like “best ECs in Sengkang” or “HDB upgrading steps”

• Run geo-targeted ads with strong CTAs

• Write blog content that answers real questions your clients are asking

“Done right, SEO becomes a silent lead generator — always on, always working.”

5. Smart Outreach: Quality Over Quantity

Cold calling isn't completely dead — but it's no longer about volume. Selective outreach, when done with care and context, can still be effective, especially in en bloc zones or blocks with potential.

Where It Helps:

• Following up on expired listings

• Door-knocking in areas with active interest

• Sending customised valuation reports

“Instead of calling 100 random people, focus on 10 well-researched prospects. Precision beats pressure.”

6. Workshops & Webinars: Educate First, Build Trust Fast

Whether it’s an online webinar or an in-person session, hosting educational events positions you as a knowledgeable advisor. And when clients are ready to act, they’ll think of the person who helped them understand the process.

Workshop Ideas about How to find leads as a Real Estate Agent in Singapore

• Step-by-step guide to buying your first flat

• EC vs resale: How to choose for your family

• What to know before upgrading from HDB in 2025

“Clients remember who made things clear. Education builds authority — and loyalty.”

Final Thoughts: Build a Lead System That Works for You

There’s no single formula that works for everyone — but the most successful agents in Singapore have a few things in common:

✅ They nurture their network through referrals and follow-ups

✅ They stay visible on property portals and Google

✅ They build a personal brand on social media

✅ They use SEO and paid ads to scale leads passively

✅ They educate, not just sell — and focus on trust

At Hao Feng Property, we help agents build lead systems that align with their strengths and goals — no shortcuts, no guesswork. Just clear, proven strategies that work in the real Singapore market.

📩 Ready to grow your real estate agent business with a smarter lead strategy? Reach out to Tan Hao Feng today — let’s build your future in real estate together.